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ASIS International’s Top Security Trends of 2023: A Commentary from Alert Enterprise’s Perspective

January 30, 2024

The world of security is ever evolving, and 2023 has brought forward some significant trends that are reshaping the landscape. ASIS International recently highlighted the “Top 23 Security Trends of 2023“, where author Michael Gips offering a comprehensive overview of the challenges and innovations defining this year. In this commentary, we’ll focus on how Alert Enterprise is addressing several of these trends with its cutting-edge solutions.

Trend #8 Insider Threat: Hybrid Work
and the Attack Landscape

ASIS Trend

Hybrid work models are becoming a norm, with remote work outweighing even salary in importance in the UK. This shift makes the attack landscape more complex, necessitating online monitoring to detect suspicious activity and prevent malware from personal IT devices. Data governance and security SaaS are crucial to mitigate insider threats.
Alert Enterprise

In response to this trend, Alert Enterprise has developed robust solutions focusing on insider threats. Our Security Operations Center (SOC) Insights module is specifically designed to detect, monitor and analyze insider risks and threats across both physical and digital realms. Powered by Generative AI, our Guardian SOC Insights unlocks your physical security data revealing the incidents that need investigating—turning what used to take hours into minutes so you can stay ahead of risks.

ASIS Trend

Generative AI has transformed the world, offering both opportunities and threats. AI/ML integration in threat detection and response automates security processes, leading to quicker and more efficient threat management.
Alert Enterprise

Fully leveraging the power of Generative AI, the Alert Enterprise Guardian platform is at the forefront of this transformation. Guardian’s Security AI Chatbot, a Generative AI assistant, ingests and analyzes the wealth of converged data across your physical access control and IT systems. Trained on powerful Large Language Models (LLM), it answers questions in real-time relating to physical access, identity access management, visitor management, door reader analytics, and security and safety reporting. Paired with our Security Operations Center (SOC) Insights module, the platform enhances threat detection and response capabilities, ensuring that your organization can rapidly address security challenges with advanced automation and intelligence.

ASIS Trend

There’s a growing demand for solutions that verify identities against a credible user, integrating into physical security systems.

Alert Enterprise

Security experts now advocate enterprises establish a common digital identity for people and assets. The digital identity is a starting point for provisioning system access, data access, network access and physical access. As roles and functions change in the organization overtime, these trust attributes can be automatically updated to minimize risk, control access and meet regulatory compliance requirements. Extending a single digital identify that can be authenticated across logical and physical environments has ramifications far beyond security. For users it means unified security, automation, greater productivity, and the ability to focus on high-value tasks rather than time-consuming manual processes.



Alert Enterprise’s Guardian solution embodies a unified approach to Physical Identity and Access Management (PIAM) across physical, IT, and OT systems, ensuring seamless verification of identities, enhancing security protocols while maintaining operational efficiency.

ASIS Trend

The “zero-trust” model emerged as a pivotal strategy in both cyber and physical security. As perimeter-based defenses are proving inadequate, the “never trust, always verify”’ approach has become critical.

Alert Enterprise

As organizations across industries face evolving security threats and more complicated hybrid work schedules, Alert Enterprise’s patented Policy-based access control (PBAC) just might be the Zero Trust physical security solution the industry’s been waiting for. Within a PBAC Zero Trust approach for physical security, your organization’s posture assumes all identities have zero access and that every physical access event such as a badge or mobile credential swipe or biometric scan is validated and authorized against identity attributes, roles and policies.

Our PBAC is patented – read the news.

ASIS Trend

The convergence of physical and cybersecurity is maturing, with cybersecurity protocols increasingly employed in physical security systems.

Alert Enterprise

Here’s the reality – Organizations spend millions of dollars on halfway security measures while breaches remain unabated, and threats continue to rise. As physical and cyber threats blend, security requires a new approach – and a much-needed digital transformation. Alert Enterprise Cyber-physical security convergence connects cyber/IT, physical security and OT systems and data across an entire enterprise, which raises situational intelligence, reduces risk, and integrates critical business processes. It’s time to break down the silos and unify the security mission that delivers end-to-end protection while enhancing the workforce experience.

ASIS Trend

The transition from reactive to proactive physical security is accelerated by AI, ML, and robotics. Integrating data from various sources, including physical security devices, is key to this proactive approach.

Alert Enterprise

Alert Enterprise’s Generative AI and Machine Learning technologies are at the forefront of this shift. Our solutions provide actionable and proactive security insights, leveraging vast data integrations to anticipate and mitigate risks before they escalate.

ASIS Trend

The use of AI and the growth of Proptech are enabling organizations to capture and leverage data for security and business operations.

Alert Enterprise

As the world continues to work its way out of an economic inflationary period, business leaders are hyper-focused on driving down costs, while boosting employee productivity and efficiency. Despite economic headwinds, the world’s most forward-looking CSO and CISO’s are trusting Alert Enterprise to accelerate their security digital transformation and view our Guardian platform as a deflationary fighting force for their companies.

The transformation in physical security is unveiling valuable data that was previously overlooked. With a platform like Guardian, this data can now be effectively leveraged to yield tangible results. This approach serves as a significant force multiplier for corporate security teams, and the best part is, it requires no replacement of existing systems.

Once harnessed, this security data emerges as a powerful tool for enhancing business operations. It boosts productivity, improves user experience, and can even contribute to revenue generation. By elevating the role of physical security to that of a key business stakeholder, it aligns seamlessly with business objectives and earns a well-deserved place at the boardroom table.

Secure, Flexible Workspaces: Smarter, Streamlined, Future-proof.

Help every type of worker and visitor get in the building securely, while opening bigger doors when it comes to business results — all with the systems you already have.
A black and white headshot of David Cassady.

David Cassady

Chief Strategy Officer

David Cassady has been selling and leading teams in Silicon Valley for more than 30 years. During that time, he’s led a mix of established software players and startups. Cassady has also been involved with five IPOs — and at least as many acquisitions. 

As Chief Strategy Officer, David leverages his extensive experience helping software businesses drive growth through deep and impactful partnerships with the world’s most successful SaaS providers like ServiceNow, Microsoft and SAP. 

A black and white headshot of Mark

Mark Weatherford

Chief Security Officer
Senior Vice President, Regulated Industries

Mark Weatherford brings years of high-level cyber-physical expertise to Alert Enterprise, and as Chief Security Officer (CSO), he guides the strategy of data management and protection by advising cyber-physical security policies and procedures within the company. Weatherford also works in liaison with businesses and executive professionals in the cyber and physical security industries to further accelerate security convergence adoption.

Mark has held numerous high-level cyber-centric positions, including Vice President and Chief Security Officer at the North American Electric Reliability Corporation (NERC), the Department of Homeland Security’s first Deputy Under Secretary for Cybersecurity under the Obama administration, California’s first Chief Security Officer, and the first CISO for the state of Colorado.

A black and white headshot of Harsh Chauhan

Harsh Chauhan

Chief Technology Officer

As Chief Technology Officer (CTO) of Alert Enterprise, Harsh Chauhan is responsible for the company’s engineering technology innovation and solution delivery. A 20-year technology veteran and leader, Chauhan is focused on the growth of the company’s 3D Governance Risk Compliance (GRC) hyperscale cloud platform.

He also continues to develop integrated solutions with leading technology partners like SAP, SAP NS2, and ServiceNow. Before Alert Enterprise, Mr. Chauhan held multiple CTO positions, as well as Product Owner and Head of Development at SAP GRC 10.0, delivering targeted solutions to high-profile SAP clients.

Ruby Deal headshot

Ruby Deol

Chief Operations Officer

Ruby Deol oversees all business units at Alert Enterprise. With more than 20 years of experience in global sales and support services, Deol nurtures existing client relationships with a customer-first approach. As Alert Enterprise continues to grow in industry recognition and stature, Deol is charged with developing and implementing methods to meet organization goals and facilitate the company’s ongoing transformation.
A black and white headshot of Kaval

Kaval Kaur

CFO and Co-Founder

As Chief Financial Officer (CFO) and Co-Founder of Alert Enterprise, Kaval Kaur leads all finance and administrative back-office operations. Kaur is a member of the national professional organization American Institute of Certified Public Accountants (AICPA) and the California State CPA Society.

Prior to joining Alert Enterprise, she was the CFO and Co-Founder of Virsa Systems, a position she held until its acquisition by SAP.

Kaur is a philanthropist at heart, embracing the diversity of the San Francisco Bay area by assisting with and promoting special cultural events. She recently sponsored 2,000 public schools in rural India to advance computer literacy skills for children and is a foster mother to a 10 year old.

Jasvir Gill

Founder and CEO

Leading the charge of digital transformation and security convergence is Jasvir Gill, Founder and CEO of Alert Enterprise, Inc. An accomplished engineer by trade, Gill is driving the long-overdue digital transformation of the physical security industry.

Prior to launching Alert Enterprise, Gill was the founder and CEO of Virsa Systems, where he grew the company into a global leader of application security software. An early pioneer in establishing governance, risk and compliance as a software market segment, he drove exponential growth at Virsa, facilitating its acquisition by SAP in 2006.

In his free time, Jasvir helps drive social and economic empowerment in the community. He’s also a trustee at the American India Foundation.