Alert Enterprise Lays Groundwork for Substantial Growth, Hires David Cassady as Chief Revenue Officer

March 11, 2021

Cassady returns to the Alert Enterprise team with 30+ years of experience strengthening customer and partner relationships and driving business growth.

Fremont, CA – Alert Enterprise has announced David Cassady as its new Chief Revenue Officer.

In this newly created role, Cassady will focus on building a high-velocity sales organization to drive sales growth, customer success and strategic partnership efforts. He’s no stranger to Alert Enterprise, having worked at the company 2010-2013 as senior vice president of global operations overseeing international sales operations and managed channel distribution. “I’m absolutely thrilled to be rejoining the team. For me, Alert checks every box for a company poised for huge growth: a disruptive technology vision, a unique SaaS offering, a significant total addressable market, and a robust channel that can deliver from SMB to Enterprise.” said Cassady.

Cassady is renowned for quickly building repeatable sales processes, predictable pipelines within an ARR (annual recurring revenue) SaaS/Cloud model. Under David’s leadership, the company will implement a multi-channel go-to-market strategy that includes physical security system integrators and strategic partners like SAP – all toward the end goal of driving new levels of growth for the company.  “What excites me, is that there’s tremendous whitespace to capture within converged security and digital transformation, and we’re the only security platform that truly connects IT, Physical Security and OT systems. Our partnership with SAP and NS2 in particular will fuel tremendous growth by delivering scalable Return to Work solutions integrated across the SAP suite to their global marketplace,” he added.

“David has a proven track record of success. We’ve worked together and won together many times. Moving forward, there is no better person than David to lead the charge and take the partnership between Alert Enterprise and SAP to the next level,” said Michael O’Donnell, SAP National Vice President, Utilities.

Cassady’s true connection to Alert Enterprise goes back even further to his 2004-2006 tenure as senior vice president of operations at Virsa, founded by Alert Enterprise CEO Jasvir Gill. In 2006, Virsa was acquired by SAP systems – an accomplishment credited in large part to Cassady’s efforts at the time.

“David was instrumental in developing the SAP relationship during Virsa and helped the executive team to successfully position us for acquisition. He has been a very close partner since then with SAP and established rich executive relationships with many leaders,” said Gill.

Throughout his 30+ year career, David has held leadership positions at a mix of established software players and high-growth startups. His previous experience includes work at Interwoven (which later became Hewlett-Packard), diCarta, SpikeSource, Rearden Commerce, Greenlight Technologies, and most recently, DataVisor. “I’ve been selling and leading sales teams here in Silicon Valley for more than 30 years and have been lucky enough to be involved with five IPOs and at least as many acquisitions,” said Cassady.

At Alert Enterprise, digital identity and trust are at the center of everything we do. Our mission is to bring people, processes, data and technology together in a unique way to help organizations protect what matters most. We call it security convergence. And we develop game-changing security convergence solutions that deliver identity governance, access management, security intelligence and compliance validation across enterprise IT, HR, cyber and physical security environments.

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David Cassady

Chief Strategy Officer

David Cassady has been selling and leading teams in Silicon Valley for more than 30 years. During that time, he’s led a mix of established software players and startups. Cassady has also been involved with five IPOs — and at least as many acquisitions. 

As Chief Strategy Officer, David leverages his extensive experience helping software businesses drive growth through deep and impactful partnerships with the world’s most successful SaaS providers like ServiceNow, Microsoft and SAP. 

Mark Weatherford

Chief Security Officer
Senior Vice President, Regulated Industries

Mark Weatherford brings years of high-level cyber-physical expertise to Alert Enterprise, and as Chief Security Officer (CSO), he guides the strategy of data management and protection by advising cyber-physical security policies and procedures within the company. Weatherford also works in liaison with businesses and executive professionals in the cyber and physical security industries to further accelerate security convergence adoption.

Mark has held numerous high-level cyber-centric positions, including Vice President and Chief Security Officer at the North American Electric Reliability Corporation (NERC), the Department of Homeland Security’s first Deputy Under Secretary for Cybersecurity under the Obama administration, California’s first Chief Security Officer, and the first CISO for the state of Colorado.

Harsh Chauhan

Chief Technology Officer

As Chief Technology Officer (CTO) of Alert Enterprise, Harsh Chauhan is responsible for the company’s engineering technology innovation and solution delivery. A 20-year technology veteran and leader, Chauhan is focused on the growth of the company’s 3D Governance Risk Compliance (GRC) hyperscale cloud platform.

He also continues to develop integrated solutions with leading technology partners like SAP, SAP NS2, and ServiceNow. Before Alert Enterprise, Mr. Chauhan held multiple CTO positions, as well as Product Owner and Head of Development at SAP GRC 10.0, delivering targeted solutions to high-profile SAP clients.

Ruby Deol

Chief Operations Officer

Ruby Deol oversees all business units at Alert Enterprise. With more than 20 years of experience in global sales and support services, Deol nurtures existing client relationships with a customer-first approach. As Alert Enterprise continues to grow in industry recognition and stature, Deol is charged with developing and implementing methods to meet organization goals and facilitate the company’s ongoing transformation.

Kaval Kaur

CFO and Co-Founder

As Chief Financial Officer (CFO) and Co-Founder of Alert Enterprise, Kaval Kaur leads all finance and administrative back-office operations. Kaur is a member of the national professional organization American Institute of Certified Public Accountants (AICPA) and the California State CPA Society.

Prior to joining Alert Enterprise, she was the CFO and Co-Founder of Virsa Systems, a position she held until its acquisition by SAP.

Kaur is a philanthropist at heart, embracing the diversity of the San Francisco Bay area by assisting with and promoting special cultural events. She recently sponsored 2,000 public schools in rural India to advance computer literacy skills for children and is a foster mother to a 10 year old.

Jasvir Gill

Founder and CEO

Leading the charge of digital transformation and security convergence is Jasvir Gill, Founder and CEO of Alert Enterprise, Inc. An accomplished engineer by trade, Gill is driving the long-overdue digital transformation of the physical security industry.

Prior to launching Alert Enterprise, Gill was the founder and CEO of Virsa Systems, where he grew the company into a global leader of application security software. An early pioneer in establishing governance, risk and compliance as a software market segment, he drove exponential growth at Virsa, facilitating its acquisition by SAP in 2006.

In his free time, Jasvir helps drive social and economic empowerment in the community. He’s also a trustee at the American India Foundation.