Alert Enterprise Hires New Director of Sales Ashish Khurana, and Director of Marketing Reta Booij, to Accelerate Partner Growth

March 11, 2021

Alert Enterprise Inc., the leading physical-logical security convergence software company, announces the appointment of Ashish Khurana as Director of Sales, Eastern US and Reta Booij as Director of Marketing, Partner and Events. The two appointments are part of the company’s ongoing strategy to accelerate partner channel growth.

Ashish Khurana is an accomplished sales professional who has 20 years of experience with primary expertise in solution selling for Identity Management products such as smart cards, badging, PACS, & Kiosks for Employee/Visitor Management. Ashish’s sharp technical aptitude and industry relationships has led to a proven record of success in building sales channels and developing market demand. Mr. Khurana will help spearhead the development of partner sales in the Eastern United States.

Reta Booij is a highly skilled and successful global marketer and event planner with a 10-year track record of delivering world-class integrated partner marketing strategies and events. Reta’s proven ability to drive revenue growth through versatile sales enablement and event production will be a key asset to Alert Enterprise’s partner channel growth. Mrs. Booij will help lead the development of the Alert Enterprise global Partner Program.

“The rapid expansion of our partner channel is an important part of our growth strategy,” said Imran Rana, Alert Enterprise Senior Vice President of Sales. “Ashish and Reta will be instrumental in that expansion and their appointment comes at a time of accelerated growth for the company.”

As the company anticipates continued rapid growth, Alert Enterprise is adding proven industry talent to support its expansion.

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