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AlertEnterprise Unveils New Integrator Reseller Strategy, Hires Jason Alestra To Lead Rapid Channel Growth

Fremont, CA – AlertEnterprise, Inc., the leading cyber-physical Security Convergence software company, announced the appointment of Jason Alestra as Vice President of Strategic Channel Sales in the North American region.

In his new role, Alestra is tasked with spearheading the creation and execution of the company’s new security integrator and reseller channel.

“I’m very excited to help develop our first-ever true integrator reseller channel,” said Alestra. “System Integrators play a vital role in the physical security space and we’re all-in, 100% committed to the success of this channel to help us launch significant growth.” Alestra continued, “Our cyber-physical security cloud platform is a great fit for integrators looking to increase ARR, customer stickiness and help their customers digitally transform security for the new era of hybrid work.”

This new organizational strategy comes at a pivotal time as the $133 billion physical security industry continues to adopt SaaS models, creating new opportunities for integrators to help lead the transition to the cloud.

“With a very extensive background, Jason comes from all sides of the market. Not only did he work as an integrator himself, but he also built a world-class high-performance sales team supporting integrators,” said David Cassady, Chief Revenue Officer. “He knows what it takes to build that relationship, create trust and address the challenges they face, and we’re very excited for him to join the team and lead a critical part of our growth strategy.”

Alestra set the stage for his career serving for the U.S. Army, an almost decade-long venture that concluded with an honorable discharge as Staff Sergeant. Following that was an 8-year stint working for RFI Communications and Security Systems, where he held various roles including technician, service manager, project manager and sales manager. Most recently he worked at Avigilon, where he held the position of Senior Sales Director, Western Region.

About AlertEnterprise

At AlertEnterprise, digital identity and trust are at the center of everything we do. Our mission is to bring people, processes, data and technology together in a unique way to help organizations protect what matters most. We call it security convergence. And we develop game-changing security convergence solutions that deliver identity governance, access management, security intelligence and compliance validation across enterprise IT, HR, cyber and physical security environments. https://alertenterprise.com/


AlertEnterprise Media Contact:

Willem Ryan – Vice President of Marketing and Communications

Email: media@alertenterprise.com

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David Cassady

Chief Strategy Officer

David Cassady has been selling and leading teams in Silicon Valley for more than 30 years. During that time, he’s led a mix of established software players and startups. Cassady has also been involved with five IPOs — and at least as many acquisitions. 

As Chief Strategy Officer, David leverages his extensive experience helping software businesses drive growth through deep and impactful partnerships with the world’s most successful SaaS providers like ServiceNow, Microsoft and SAP. 

Mark Weatherford

Chief Security Officer
Senior Vice President, Regulated Industries

Mark Weatherford brings years of high-level cyber-physical expertise to AlertEnterprise, and as Chief Security Officer (CSO), he guides the strategy of data management and protection by advising cyber-physical security policies and procedures within the company. Weatherford also works in liaison with businesses and executive professionals in the cyber and physical security industries to further accelerate security convergence adoption.

Mark has held numerous high-level cyber-centric positions, including Vice President and Chief Security Officer at the North American Electric Reliability Corporation (NERC), the Department of Homeland Security’s first Deputy Under Secretary for Cybersecurity under the Obama administration, California’s first Chief Security Officer, and the first CISO for the state of Colorado.

Harsh Chauhan

Chief Technology Officer

As Chief Technology Officer (CTO) of AlertEnterprise, Harsh Chauhan is responsible for the company’s engineering technology innovation and solution delivery. A 20-year technology veteran and leader, Chauhan is focused on the growth of the company’s 3D Governance Risk Compliance (GRC) hyperscale cloud platform.

He also continues to develop integrated solutions with leading technology partners like SAP, SAP NS2, and ServiceNow. Before AlertEnterprise, Mr. Chauhan held multiple CTO positions, as well as Product Owner and Head of Development at SAP GRC 10.0, delivering targeted solutions to high-profile SAP clients.

Ruby Deol

Chief Operations Officer

Ruby Deol oversees all business units at AlertEnterprise. With more than 20 years of experience in global sales and support services, Deol nurtures existing client relationships with a customer-first approach. As AlertEnterprise continues to grow in industry recognition and stature, Deol is charged with developing and implementing methods to meet organization goals and facilitate the company’s ongoing transformation.

Kaval Kaur

CFO and Co-Founder

As Chief Financial Officer (CFO) and Co-Founder of AlertEnterprise, Kaval Kaur leads all finance and administrative back-office operations. Kaur is a member of the national professional organization American Institute of Certified Public Accountants (AICPA) and the California State CPA Society.

Prior to joining AlertEnterprise, she was the CFO and Co-Founder of Virsa Systems, a position she held until its acquisition by SAP.

Kaur is a philanthropist at heart, embracing the diversity of the San Francisco Bay area by assisting with and promoting special cultural events. She recently sponsored 2,000 public schools in rural India to advance computer literacy skills for children and is a foster mother to a 10 year old.

Jasvir Gill

Founder and CEO

Leading the charge of digital transformation and security convergence is Jasvir Gill, Founder and CEO of AlertEnterprise, Inc. An accomplished engineer by trade, Gill is driving the long-overdue digital transformation of the physical security industry.

Prior to launching AlertEnterprise, Gill was the founder and CEO of Virsa Systems, where he grew the company into a global leader of application security software. An early pioneer in establishing governance, risk and compliance as a software market segment, he drove exponential growth at Virsa, facilitating its acquisition by SAP in 2006.

In his free time, Jasvir helps drive social and economic empowerment in the community. He’s also a trustee at the American India Foundation.