Fremont, CA – AlertEnterprise, Inc., the leading cyber-physical Security Convergence software company, announced the appointment of Jason Alestra as Vice President of Strategic Channel Sales in the North American region.
In his new role, Alestra is tasked with spearheading the creation and execution of the company’s new security integrator and reseller channel.
“I’m very excited to help develop our first-ever true integrator reseller channel,” said Alestra. “System Integrators play a vital role in the physical security space and we’re all-in, 100% committed to the success of this channel to help us launch significant growth.” Alestra continued, “Our cyber-physical security cloud platform is a great fit for integrators looking to increase ARR, customer stickiness and help their customers digitally transform security for the new era of hybrid work.”
This new organizational strategy comes at a pivotal time as the $133 billion physical security industry continues to adopt SaaS models, creating new opportunities for integrators to help lead the transition to the cloud.
“With a very extensive background, Jason comes from all sides of the market. Not only did he work as an integrator himself, but he also built a world-class high-performance sales team supporting integrators,” said David Cassady, Chief Revenue Officer. “He knows what it takes to build that relationship, create trust and address the challenges they face, and we’re very excited for him to join the team and lead a critical part of our growth strategy.”
Alestra set the stage for his career serving for the U.S. Army, an almost decade-long venture that concluded with an honorable discharge as Staff Sergeant. Following that was an 8-year stint working for RFI Communications and Security Systems, where he held various roles including technician, service manager, project manager and sales manager. Most recently he worked at Avigilon, where he held the position of Senior Sales Director, Western Region.